Showing posts with label Cebu. Show all posts
Showing posts with label Cebu. Show all posts

Wednesday, December 5, 2007

CFIF CHECKS OUT RUSSIAN MARKET




A delegation of furniture exporters headed by the Cebu Furniture Industries Foundation (CFIF) President Eric Vincent Casas and Cebu X Chairman Laurie Boquiren visited Mebel in Moscow, Russia for a Study Mission.

Mebel, the International Exhibition of Furniture, Fittings and Upholstery, now on its 19th year ran from November 12-16, 2007. Amidst the apparently challenging traffic situation in the largest country in the world, the group found the engagement a successful one having been able to touch base with the show organizers, the Chamber of Commerce and Industry of the Russian Federation and the Philippine Embassy in Russia.

The Cebu delegation was composed of the top management of APY Cane Inc., Castilex Industrial Corp., Coast Pacific Manufacturing Corp., Diamond Cane International, Inc., F & R Ceniza Family Trading Corp., Kirsten International Phils. Inc. and Pan Arts Accessories. These dynamic furniture and accessories manufacturers that actively participate in trade shows saw the huge business opportunities in Russia. The strong spending power of the local buyers, which is 65% of the Mebel show visitors and the remaining international visitors that are mostly from the former USSR, is very much apparent.

CFIF is seriously considering the organization of a group participation to Mebel in the 2008 show.

All praises to Armi Garcia, Honorary Consul of the Russian Federation for organizing the mission and making it one that exceeds every participant’s expectations. Through Consul Garcia the Philippine business community, very much including the Cebu furniture industry, will have a lot of positive things to look forward to now with the signing of Philippine Russian Business Assembly, co-founded by Garcia herself.

Photo Caption: Cebu delegation with Philippine Ambassador to Russia Ernesto V. Llamas (center)

Monday, November 5, 2007

CFIF WINS MODEL CLUSTER AND ENVIRONMENT AWARDS


It’s a double treat for the Cebu Furniture Industries Foundation (CFIF) this year as it gets recognition from two separate organizations for programs it has implemented over the years.

The first award is for the Cebu furniture industry cluster as the “Model Provincial Cluster” besting other industries nationwide in this category. The award was given by the Export Development Council thru the National Cluster Management Team and was presented last October 24, 2007 at Malacanang Palace with President Gloria Macapagal Arroyo giving the keynote address.

Industry clustering is one of the strategies under the Philippine Export Development Plan 2005-2007 aimed to benefit business in the regions and provinces of the country not only in terms of increasing productivity, but also in bringing down shared manufacturing costs, encouraging novel partnerships, and stimulating opportunities for innovative entrepreneurship.

The other recognition, PCCI-Pearl2 Environment Award (Excellence in Ecology & Economy), was given by CIDA Pearl2 to CFIF for its successful implementation and institutionalization of an Environmental Management Systems (EMS) Program to address the issues concerning the industry’s aspects and impacts to the environment. The award was presented during the Philippine Chamber of Commerce and Industry Business Conference at the Manila Hotel also last October 24, 2007.

On hand to receive both awards were Eric Vincent Casas, CFIF President, Charles Streegan, Vice President for External Affairs and Ruby Salutan, CFIF Executive Director.

CFIF is the primary professional support organization of the Philippine furniture sector. It is comprised of 164 of the most successful furniture manufacturing and exporting companies and organizes the highly acclaimed annual Cebu International Furniture and Furnishings Exhibition Show or Cebu X.

CHRISTIAN YOUTH MONTH SCHEDULES


Wednesday, October 3, 2007

Get XCITED!


If you're an EXPAT in search of the "BEST OF THE PHILIPPINES" and "BEST OF ASIA"; or simply a FOREIGN BUYER looking for the world-class furniture and furnishings Philippines is known for, you MUST experience Cebu X.


Tagged as the 'Design Destination of Asia', Cebu X (Cebu International Furniture and Furnishings Exhibition) is acknowledged as one of the widely visited furniture show in Southeast Asia. Aside from the recognition it received from it's counterparts as 'one of the most organized shows' in the Asian Furniture show circuit, Cebu X -- with it's exhibitor's in it's boutique style presentation -- prides itself as the melting pot of classical, transitional and contemporary furniture and furnishings design from indigenous raw materials.


There's something to be XCITED! about this years exhibition at the majestic convention center of Waterfront Cebu City Hotel and Casino on March 6 - 9, 2007.


Cebu X will definitely present you another feast of the senses with the upcoming years finest presentation of the world-class Filipino's craftsmanship and creativity.


To know more about the show, please feel free to log-on Cebu X (www.cebuexhibition.com) or email ruben@cebuexhibition.com.


Friday, September 28, 2007

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TREASURES OF THE SOUTH: Grandest Regional Trade Show on November 30 - December 3, 2007



From the organizers of the esteemed international furniture show named Cebu X comes the largest and grandest gathering of the Small and Medium Enterprises in the Philippines at the Queen City of the South. Organized hand-in-hand by Mandaue Chamber of Commerce and Industries (MCCI) and Philippine Export Confederation in Cebu (PhilExport-Cebu), the show aims to provide venue for budding markets to meet prospect clients and at the same time feature the best-of-the-best of what the Philippines can offer to the world. Definitely, the show is a testament that Philippine goods and services is, indeed, globally competitive.

The show christened as “Treasures of the South: The best of VISMIN,” To be held in SM City Trade Hall on November to December 3, 2007, will be the first and grandest trade fair that will show the country’s color, warmth, and fascinating blend of influences through arts and crafts made by our Filipino artisans across the archipelago while providing an avenue for small enterprises to be noticed by exporters and distributors.

Open not just for furniture and furnishings industries, the show will also highlight world-class export products and services from different sectors, namely: construction, real estate, fashion accessories, travel agencies, garments, gift items, christmas decors, housewares, financial institutions, advertising, printing, academes, food industries, financial institutions, real estate developers, food industry and creative & advertising agencies.

For budding and aspiring exhibitors, they will avail of the following benefits.
1. Listing in the “regional trade show” website with products and company details
2. Company listing in the show directory which will be distributed during the show.
3. Company will be part of the active database of CFIF and Cebu X
4. 20% discount on any training offers during the 4 day event that CFIF conducts
5. Pre-negotiated rates in hotels for their accommodation.
6. Pre-negotiated rates in freight forwarders or trucking of items

For more information, log-on to www.treasuresofthesouth.com or email us at bert@cebuexhibition.com or info@treasuresofthesouth.com .

Monday, September 24, 2007

A Home of our Own



Since its humble beginnings, it has always been the dream of the Cebu Furniture Industries Foundation (CFIF) to have its own home. Thirty-four years later, what was once just a vision has now become a reality.

Along the busy lane of North Road Jagobiao in a northeastern city in Cebu rises a new 2-story building. In white hue, the new building best represents the people behind the success of the Foundation: its membership. Situated in a 2,415 square meter lot in Barangay Tungasan, the structure is at the heart of Mandaue City – the home of 60% of the Foundation’s membership.

HOW IT CAME TO BE. The plan of having a home of its own was the product of more than a decade of challenges for the CFIF Board of Trustees. In 1994, the first committee to search for a lot was established. It was unanimously decided that the building be located in the heart of Mandaue City where about 60% CFIF membership is located. CFIF Executive Director Ruby Babao-Salutan recalls: “it was the consensus of the board to locate the building in the ‘center of action.’ ”

The planning and the search for the site were not only the challenges faced by the Foundation. Funding the construction of this building took a long way. Every year since the committee was formed, a portion of CFIF’s savings was allotted for the building of its “home”.

THE “WHITEHOUSE”. The new edifice is the convergence zone of the Foundation’s operations. It houses all of CFIF’s support and service centers: Membership and Advocacy, Market Development, HRD and Productivity, Environmental Management and CFIF Information Centre (CFIF IC).

The lobby is furnished by no less than the renowned Kenneth Cobonpue.

CFIF IC, the business and design information powerhouse of the furniture industry, sits on the ground floor, just next to the lobby area. Furnished by the excellently-crafted furniture of Dedon Manufacturing Inc., which showcased of the Cebuano craftsmanship and German technology, CFIF IC hosts top-of-the-line design and product development materials and market reports accessible to CFIF member companies and other clients. It also prides itself for its Material Collection – a library of swatches and materials used by the furniture industry.

Also on the ground floor is the training area which houses the HRDP’s office and three training rooms ready to accommodate industry-related functions, trainings and other events. Each is capable of providing ample space for 50 individuals with state-of-the-art audio and visual facilities courtesy of the German Development Services (DED). Furnishings of the conference room were provided by Cebu Fil-Veneer Corporation.

CFIF’s dining area will be a special setting by itself with furniture pieces from Classical Geometry Export Trading.

Guests and clients coming to the reception area of the second floor are welcomed by the furniture set by Murillo’s Export International Corp. with lighting and fixtures from Raphael Legacy Designs Inc.. The second level houses the Executive Director’s office fully furnished by Detalia Aurora Inc. Adjacent to this room is the CFIF Board Room dressed with a complete regal boardroom set by Maitland-Smith Cebu Inc.

Sitting right next to the Executive Director’s office is the Membership and Advocacy and Finance and Admin Units’ area. Across them resides the Market Development Unit, whose main function is to run the annually celebrated Cebu International Furniture and Furnishings Exhibition (Cebu X) and the upcoming regional trade fair christened as “Treasures of the South: The Best of VISMIN”.

CFIF’s new building is a new milestone of its history. The Foundation’s new home humbly stands as an epitome of its undying commitment to serve its role: the voice and the primary support organization of the Philippine furniture export industry.

*This article was was published in the 2008 CFIF Annual Report.

Sunday, September 23, 2007

Cebu X 2008 on March 6 to 9


Are you a buyer looking for high-end furniture and furnishings pieces?

Or, are you a designer looking for Rembrandt?

Cebu International Furniture and Furnishings Exhibition (Cebu X) is your show. Still to be held at Waterfront Cebu Hotels and Casino, Salinas Drive, Cebu City, Philippines on March 6 to 9, 2007, the show will once again gather hundreds of exhibitors from all over the Philippine archipelago.

After months of research and website development, Cebu X website is now fully operational with the following features:

1. Weekly updated news updates. Want to know the latest news about Cebu X or Cebu X exhibitors whereabouts? For sure, we'll give you the details you want to know.

2. Raw Material Feature. From a bamboo stalk to just about anything, Filipino's has the raw materials necessary to make every furniture and furnishings done in the Philippines special. Every furniture piece tells a story you would love to know.

3. Downloads. Information, forms, application and press details is within reach. Just press the "Downloads" button and you'll have all the information you want.

This year's theme dubbed "Excite!" brings in new blood to Cebu with a more varied yet outstanding presentations that will traverse from classical to contemporary. All it takes is for you to click their website or write simply www.cebux.com in your browser.

Tagged as the "Design Destination of Asia", Cebu X is one of the most sought after furniture and furnishings exhibitions in Asia for it's boutique style presentation which shows every Filipino craftsman's creativity and ingenuity. Cebu X is organized yearly by Cebu Furniture Industries Foundation, Inc. (CFIF) -- the primary support organization of the Philippine furniture export and manufacturing industries.

To register or for more information, please click this LINK or check their website at www.cebuexhibition.com

Wednesday, August 22, 2007

Cebu: Furniture Capital of the Philippines, Design Destination of Asia


Cebu – A narrow island province about 225 kilometers long surrounded by 167 small islands is the Philippines' Queen City of South. It boasts of fine white sandy beaches, an underwater plateau, a magnificent marine sanctuary … it is the fastest growing economic region in the Philippines and the tomorrow's information technology hub of Southeast Asia.

Cebu also lives up to its reputation as the furniture capital of the Philippines. It enjoys a substantial percentage share of the country's furniture export sales which is over 60% of the total annual figures. This despite the fact that Cebu manufacturers comprise only 20% of the entire Philippine furniture industry.

In an industry that is dominated by small and medium entrepreneurs, it has succeeded in becoming a billion-peso industry. Today, the industry is employing a huge employment base of 220,000 workforce, both directly and indirectly hired, who are greatly dependent on the Cebu furniture industry for their utmost survival.

Noted for its distinct designs and excellent craftsmanship, the industry relies on its design capability and unique mix of indigenous materials to further keep its edge over its Asian competitors. The growing competition has anything but discouraged nor limited the very talented Cebuano furniture designers into creating beautiful furniture made from combinations of traditional and indigenous materials such as sea grass, abaca (Manila hemp), arorog, and butay (coconut twig) mixed with wood, bamboo, rattan, stone and wrought iron, aside from the traditional wood. These designs are expertly handcrafted by the finest craftsmen in the area, giving attention to the tiniest detail that make up the essence of each piece. At present it already serves the European, North American, the Middle East, and Asian markets, thus making it a furniture resource of great promise.

For the last eighteen years, the Cebu International Furniture and Furnishings Exhibition more popularly known as CEBU X has served as the most valuable marketing platform for most SMEs in Cebu's furniture industry.

Organized by the primary support organization of the Philippine furniture and furnishings export industry, the Cebu Furniture Industries Foundation, Inc. (CFIF), is responsible for fostering cooperation among its members, promoting the Philippines as a major furniture and furnishings resource in the international markets for over 30 years.

Cebu X is considered the biggest furniture trade event outside Metro Manila. Started in 1990 with just 35 exhibitors it has, over the years, grown to more than 123 participants from all over the Philippines. Participating companies from both the furniture and home furnishings category cover the classical, transitional and the modern cotemporary requirements of international buyers.

This year's run of Cebu X will be another feast of the senses as it features the finest boutique lifestyle presentation of the Filipino craftsman and designers. It will be held at the Waterfront Cebu City Hotels and Casino, right at the heart of Cebu City, Philippines. Scheduled to open on February 26 next year, this four-day event will kick-off the Asian circuit of furniture shows.
This is Cebu.

A flourishing Asian trading post long before Magellan's ships arrived in 1521…

Balmy beaches, chilly mountains…

Furniture capital of the Philippines. Design destination of Asia.
PHOTO CAPTION: The featured photo is Kenneth Cobonpue's Yoda Chair. To know more about Mr. Cobonpue and his masterpieces, log-on to www.kennethcobonpue.com.

Tuesday, August 21, 2007

1st Student's Acquaintance Day Organized by CBI Cebu South



More than 300 students from the cities and towns from the southern province of Cebu gathered for the 1st ever Student's Acquaintance Day held last August 20, 2007 at the D Family Park, Talamban, Cebu City, Philippines.

The whole fun-filled day was organized by the Christian Brotherhood International (CBI) Cebu South District and the Chapter Officers of Cebu Normal University (CNU), University of the Visayas (UV), University of Cebu (UC), Southwestern University (SWU) and Cebu Institute of Technology (CIT).
The activity aims to provide a venue for Iglesia Ni Cristo students to socialize and at the same time promote the spirit of cooperation.

Christian Brotherhood International (CBI) is the official student organization of the Iglesia Ni Cristo (INC). CBI is the ideal platform for INC high school and college students to discover and develop their talent and potentials toward spiritual and social development.


PHOTO CAPTION: Some of the student facilitators of the 2007 Cebu South District Student's Acquaintance Day.

Cebu X 2007: Definitely inspiring!



Cebu X 2007 – Everything Inspires

By Ruben Licera, Jr.

Cebu International Furniture and Furnishings Exhibition (Cebu X) this year showed a more dynamic and varied representation of its avant garde and design oriented masterpieces. The credit goes to Cebu Furniture Industries Foundation’s (CFIF) intensive design and product development program implemented by the business and design information powerhouse of the Philippine furniture export industry – the CFIF Information Centre (CFIF IC).

Tagged under the project name “Design and Product Development Program (DPDP) for Cebu X 2007”, 26 companies participated in a well-orchestrated series of consultancy visits coupled with seminars and workshops designed to enhance the industry’s outlook in conducting research and product development.

The pool of consultants for the program is composed of two of the industry’s leading designers, Carlo Tanseco and Val Padilla, along with three of the finest from Product Development and Design Center of the Philippines (PDDCP) – Art Delgado, James Non and Rowe Requejo.

The series of design and product development trainings and workshops with consultancy visits was done through CFIF’s collaboration with the Association of Industrial Designers (VDID). The partnership was facilitated by the Foundation of Economic Development and Vocational Training (Sequa) and funded by Asia-Invest of the European Commission. Featured resource persons are leading German industrial designers Matthias Votteler, Frank Bauer, Jan Armgardt and Auwi Stuebbe.

The participating companies’ products were highlighted in well-curated special settings located in major thoroughfares of the show.

The consultancy program is subsidized mainly by CFIF with funding from Asia-Invest of the European Commission and Pearl2 of the Canadian International Development Agency (CIDA).

Cebu X 2007 international trade buyers, guest and visitors pulse showed that they were impressed with the newly showcased products displayed in boutique-style representation.

Despite the downtrend in statistics of the last shows, show organizers are optimistic that this development can still infuse the required adrenaline to further advance Philippine-made furniture and furnishing products to be in every home in the world

SHOW STATISTICS. USA is the country’s largest market contributing to almost 18% of the total sales during the show as reflected on the reports given by the exhibitors. Cebu X 2007 earned more than US$15 Million in total sales.

Industry Experts Conduct Design Trend Seminar during Cebu X 2007



As an added attraction to Cebu X 2007, design trend seminars were conducted by respected international industry expert. The seminars were to open to Cebu X exhibitors, CFIF members companies, the academe and other interested individuals.

Susanne Lengyel, an industrial designer and president of the German Association of Industrial Designers (VDID), conducted the “product Competence through Design” seminar last February 28. Among the topics discussed by Ms. Lengyel were the creation of sustainable design – what is possible and why we have to think different. Ms. Lengyel also shared her expertise in industrial designing – from concepts to realization. The 73 seminars audience was a mix of students, designers, company top management and international buyers.

Industrial Designer and Design Management consultant Frank Sander, on the other had, talked about furniture trends during the “Furniture Design in Europe” on March 1. The lecture include a presentation o the standing of international furniture fairs, magazine and shop displays in the 2006 and 2007 to show the interesting design developments in Europe and relate them to the Philippine furniture industry. Prof. Sander also talked about how to create new furniture design by evaluating past furniture trends. He discussed the important role of technology and materials for new furniture designs. A total of 67 persons attended the seminar.

Esteemed USA’s Furniture Today Publisher Joseph “Joe” Carroll meanwhile, shared some valuable insights in this talk on “The U.S. Market: Evolution or Revolution.” To an audience of 42 exhibitors, CFIF members and industry enthusiasts, Mr. Carroll explained the economic strategies that bring in business for exporters trying to establish themselves in the U.S. market. Mr. Carroll also gave out 723 channels of distribution for furniture, explained economic that must be considered and opportunities that exist for the small manufacturers. He also gave a comprehensive market overview of the U.S. Furniture market giving out a list of the top 25 US furniture retailers, and the new market niche markets to explore. He gave a prediction of things that will happen in the US market in 2007 as well as of the three keys to success in the business: delivery, price, and design innovation.

For more information, you can log-on to www.cebuexhibition.com or email us at info@cebuexhibition.com.

Auf Wiedersehen, Sabine!


Under the clear dark skies of April, in a small yet memorable Despedida held in honor of an esteemed comrade; in front of other key players and movers of the Philippine furniture and furnishing export industry, CFIF President Michael Basubas reads: “Cebu Furniture Industries Foundation, Inc. (CFIF) confers this Plaque of Recognition to . . . Mrs. Sabine Schacknat for her invaluable services and immeasurable contribution to the Philippine furniture and home furnishing export industry.”

After 6 years of passionate work in a far away land in the East she learned to call her second home, Sabine Schacknat, a treasured Consultant for Cebu X, left Cebu Furniture Industries Foundation (CFIF) not with a heavy heart but with wonderful memories and gigantic contributions in the Philippine industry she grew to love as her own.

Sabs, to her intimates, shared six years of her life serving as the Marketing and Promotions Consultant of the Philippines primary support organization for the home furniture and furnishing export industry – the Cebu Furniture Industries Foundation, Inc. (CFIF).

“Sabine was instrumental in redefining and professionalizing the Cebu International Furniture and Furnishings Exhibition which CFIF organizes,” relates CFIF Executive Director Ruby Babao-Salutan in an interview.

“Her driving force to excel combined with her creative and expressive outlook,” narrates Director Salutan, “led Cebu X to be known internationally as the ‘design destination of Asia,’ which in the end won her the admiration of her colleagues in the field of furniture and furnishings designing.”

“In her own way, Sabine had also supported CFIF in business management and economics. Her exceptional abstract thinking has helped a lot Cebu X a lot in attaining its goal of finding the shows’ niche in the international market scene while showing to CFIF the effective and innovative marketing strategy suited for the positioning of the show,” adds Director Salutan.

Market Development Unit (MDU) Irene Simonette Ngosiok remembers Sabine’s charisma in dealing with people: “Sabine can take complex concepts and articulate them to just about anything. She simply has a gift of words and insight to process them on how a person thinks. These talents enable her to explain things clearly to different types of people and level with them easily especially during the numerous workshops and seminars which she personally handled for the industry, mostly done in the spirit of volunteerism.” Ms. Ngosiok had worked closely with Sabine for the past years when the latter had trained her personally in handling the Cebu X operations.

Human Resource, Development and Productivity (HRDP) Unit Manager Eiza Bautista-Florentino affirms these points as she relates, “Sabine is very professional, organized and effective in handling her seminars. She can easily relate difficult topics into easy chewable thoughts. With her departure, CFIF lost one of its potent trainor. We will surely miss her.”

Mrs. Florentino adds that Sabine always extends some hand to CFIF units especially on project proposal writing and design related concerns -- which are some of Sabine’s forte.

“Sabine for a while perhaps, had been a Filipino in her previous life,” yarns HRDP Supervisor Pinky Gonzales who had also worked in some of Sabine’s trainings in collaboration with HRDP. Ms. Gonzales fondly remembers some accounts where she never had any hard time blending with the CFIF staff. Mrs. Gonzales even recounts numerous occasions where this lass from Cologne, Germany empowered CFIF staff by training them to become professionals in their fields and to become equally competitive globally.

Ms. Schacknat’s resourcefulness, creativity and efficiency to come up with new and innovative approaches to critical areas faced by the industry had made out of her -- a model artist of diligence and vision.

“Her most successful achievement was a complex six-month in-house product development program for design teams in companies that she created and conducted for four years,” recounts Director Salutan.

“The said training was so tedious that it involves analysis, design development and prototype production. In the end, her performance as a teacher was outstanding and the rates she got from her students as well as from the companies were excellent. She helped the industry a lot,” Director Salutan relates.

Director Salutan further notes: “There’s a lot of good and excellent things in what Sabine has done to this industry. She was amazingly a heaven’s grace to us.”

And under the clear summer sky, under the moon and stars, with lighted candles and cool breeze of the night, Sabine Schacknat, with her beloved husband Konrad de Bortoli graced the occasion, received the plaque and thanked the family she learned to be with.

“All good things must come to an end,” as the saying goes. So is the stay of a true friend of the Philippine furniture industry.
 

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