CFIF conducts Training on "Effective International Trade Fair Participation"

What’s the most important part in Trade Fair Participation? preparation stage, during the event or the post fair? The answer is: ALL.

Tom Willemse, a CBI Consultant emphasized that every part of trade fair participation is crucial since all part of the pre, on, and post activities of trade participation contributes to the overall performance in attending the fair.

Attended by 22 participants from different companies who are ready to participate in the upcoming Cebu X 2008 show on March 6 – 9, the seminar dubbed “Effective International Trade Fair Participation” is organized by CFIF in cooperation with CBI of the Netherlands. Esteemed Trainor’s Tom Willemse of Intraservice Netherlands and Johan Laman represented CBI and held run-through on the basics of Trade fair participation. The seminar was held in the seminar room of CFIF’s new building along North Road Jagobiao, Mandaue City last September 26-27, 2008.

The seminar also included tackled topics on exhibition strategy, exhibition selection, stand design and decoration, the buying and selling process, getting visitors to your stand and stand behavior. Mr. Willemse and Mr. Laman also gave individual counseling to exhibitor’s who participated the seminar.

The participants we’re Velma Alicaya, Susan Genson, Rowena Alterado, Cecille Genson, and Carolyn Seno of Venus Craft; Bridget mariposa of APY Came, May Sarmiento of PhilExport Cebu, Karla Batiquin of Design Ventures, Inc.m Don Bartolota (Wireworks), Ernst Rama (NCB Industries), Charlene Lim and Jen Siarot Arden Classic, Inc., Charmaine Ong (Angel Whispers Gifts and Crafts, Eric Casas and Agnes Casas (Kirsten International), Carmen Rodriguez (Accessoria, Inc), Cristina Gaston (Hacienda Crafts Co. Inc.), Charmaine Basubas (Diamond Cane International) with Irene Ngosiok, Ruben Licera, Bert Dico, Rosemel Calderon, Lalyn Lumapas, and Marilou Matura of Cebu Furniture Industries Foundation, Inc. (CFIF).

The CBI (Center for the promotion of Imports from developing countries) is an agency of the Ministry of Foreign Affairs of the Netherlands. The CBI was established in 1971. Its mission is to contribute to the economic development of developing countries by strengthening the competitiveness of companies from these countries on the EU market. The CBI considers social values and compliance with the most relevant environmental requirements to be an integral part of it’s policy and activities.

IN PHOTO: Tom Willemse and Johan Laman of the Netherlands CBI flanked with some of the participants of the training.