A delegation of furniture exporters headed by the Cebu Furniture Industries Foundation (CFIF) President Eric Vincent Casas and Cebu X Chairman Laurie Boquiren visited Mebel in Moscow, Russia for a Study Mission.
Mebel, the International Exhibition of Furniture, Fittings and Upholstery, now on its 19th year ran from November 12-16, 2007. Amidst the apparently challenging traffic situation in the largest country in the world, the group found the engagement a successful one having been able to touch base with the show organizers, the Chamber of Commerce and Industry of the Russian Federation and the Philippine Embassy in Russia.
The Cebu delegation was composed of the top management of APY Cane Inc., Castilex Industrial Corp., Coast Pacific Manufacturing Corp., Diamond Cane International, Inc., F & R Ceniza Family Trading Corp., Kirsten International Phils. Inc. and Pan Arts Accessories. These dynamic furniture and accessories manufacturers that actively participate in trade shows saw the huge business opportunities in Russia. The strong spending power of the local buyers, which is 65% of the Mebel show visitors and the remaining international visitors that are mostly from the former USSR, is very much apparent.
CFIF is seriously considering the organization of a group participation to Mebel in the 2008 show.
All praises to Armi Garcia, Honorary Consul of the Russian Federation for organizing the mission and making it one that exceeds every participant’s expectations. Through Consul Garcia the Philippine business community, very much including the Cebu furniture industry, will have a lot of positive things to look forward to now with the signing of Philippine Russian Business Assembly, co-founded by Garcia herself.
Photo Caption: Cebu delegation with Philippine Ambassador to Russia Ernesto V. Llamas (center)
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